Welcome to Fruit Attraction 2025 – Madrid, 30 September to 2 October

We’re excited to welcome you to this year’s Fruit Attraction, taking place from 30 September to 2 October 2025 at IFEMA – Feria de Madrid, Hall 10.

Step into the vibrant world of fresh produce as BayWa Global Produce showcases its commitment to quality, innovation, and sustainability. From premium brands to pioneering plant genetics, we’re here to shape the future of fruit.

Discover Our World of Fruit

Visit the BayWa Global Produce family at our stand and explore a colourful selection of fresh produce. Whether it’s the crisp bite of JAZZ™ or the sweet allure of Envy™ apples from New Zealand and beyond, or organic apples from Germany – we have something for every market. Don’t miss our tropical highlights either: from ginger and limes to dragon fruit, and the indulgent Softripe® avocados and mangos – all carefully selected for quality and taste.

Grow With Us

Are you a grower? Let’s talk! Whether you’re interested in becoming a supplier within our global network or exploring innovative solutions in plant genetics we’re eager to connect and collaborate.

Where to Find Us

📍 Hall 10 / D19 – IFEMA, Feria de Madrid
📅 30 September – 2 October 2025
📌 Avenida del Partenón, 28042 Madrid, Spain

Meet our group of companies at the joint stand:

• Worldwide Fruit Limited
• Enzafruit
• TFC Holland
• BayWa Obst
• T&G Global
• VentureFruit®

As a dedicated portfolio manager in the fresh produce sector, BayWa Global Produce is committed to driving innovation from plant genetics to global sourcing and marketing. Let’s shape the future of fresh produce – together.

See you in Madrid!